Product launch

If you wish to introduce new products to new or existing markets, WAY-IN will help you create a solid value proposition that separates your offer from the competitors.

Market Penetration

With strategic business plans, carefully selected sales channels, and communication strategies, WAY-IN ensures your company takes the right approach to entering new markets.


WAY-IN offers ad hoc as well as on-going management sparring to small and medium-sized companies, contributing and making sure projects go beyond the desk drawer.

Sales optimization

WAY-IN uncovers improvements in your sales channels and company profile, to ensure you communicate and sell through the right channels and fulfil your true potential.


WAY-IN helps you identify efficient market opportunities and establish contact to global companies that can increase your bottom line both at home and abroad.

B2B Matchmaking

Many start-ups and SME’s find themselves in need of strategic, operational or financial partners in order to take their business ideas to the next level. WAY-IN represents a large professional network of businesses within most sectors in Denmark and internationally. We offer to share this network with you and your company by facilitating B2B matchmaking.

WAY-IN is an international business consulting firm offering strategic advice in relation to market penetrations, product introductions, sales optimization, management sparring, and internationalization.

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Contact Information

Martin Amdi Pedersen, CEO
Direct E-mail: map@way-in.dk

Priorvej 6
DK-2000 Frederiksberg

Phone: (+45) 2680 4715
E-mail: info@way-in.dk
Website: www.way-in.dk

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