Primoreels came to us in need of a sparring partner at the management level – starting with advice on financing, international business development, and market selection, as well as upgrading management skills. Furthermore, the cooperation revolved around internal company preparation for certification from the globally recognized food retailer BRC (British Retail Consortium). Certification was achieved with the highest possible grade.

WAY-IN is an international business consulting firm offering strategic advice in relation to market penetrations, product introductions, sales optimization, management sparring, and internationalization.
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Contact Information

Martin Amdi Pedersen, CEO
Direct E-mail: map@way-in.dk

WAY-IN
Priorvej 6
DK-2000 Frederiksberg
Denmark

Phone: (+45) 2680 4715
E-mail: info@way-in.dk
Website: www.way-in.dk
WeChat: MAP_WAY-IN

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